The emerging New Media, which includes groups who blog, podcast and video-cast have made their platform of choice Macintosh. Is this fact? Not exactly, but we are the Savants and our casual observation leads us to this conclusion.
How did we derive of this opinion?
Recently, we've attended a number of events related to new media. At those events, we see plenty of glowing lights in the shape of an Apple staring at as we walk by people. By plenty, we mean, we think a wrong turn was made and ended up in a future time-warp at MacWorld 08.
Why is this happening?
We believe that people creating media just want to use a tool that stays out of their way. It works efficiently, effectively and doesn't require manipulating the OS to make it work correctly. More and more of our peers are using Macs in ways they thought only a Pee Cee would do. Recently, we saw David Lawrence--broadcaster, podcaster and professional interviewer--make a comment at the Portable and New Media Expo, held in Ontario, California. He uses a MacBook Pro and commented about the length of time and issues that surrounded features of Pro Tools Light when using Windows. He uses both platforms, but prefers Mac for its all around usefullness. That's what we got out of what he said. Of course, his MacBook is top of the line, but he's a pro, remember?
So this story is not real profound, but keep an eye out. Macs are appearing at places you may frequent and more frequently. Mac is up over 6% of the US market now, and we believe that number could double by this time next year. Make your own private poll and comment your findings back to us.
